Lead Response Revenue Loss Calculator

Calculate how much revenue you lose when leads wait too long for a response. The InsideSales.com/MIT Lead Response Management Study (2007) found the odds of qualifying a web lead were 21 times higher when called within 5 minutes than at 30 minutes. Enter your numbers to see the impact.

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How Much Revenue Are You Losing to Slow Lead Response?

Harvard Business Review's 2011 audit of 2,241 U.S. companies found an average first response of 42 hours among those that replied at all. In the InsideSales.com/MIT Lead Response Management Study (2007, six companies, 15,000+ web leads), the odds of contacting a lead were 100 times higher when called within 5 minutes versus 30 minutes. Calculate what your delay costs you.

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Enter your current lead flow and response metrics.

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Fill in your numbers to see your results.